What they shared were two things: the Content Grid, which they created with the design firm JESS3. The Content Grid is a content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel. And here it is:

In addition to the graphic, there was also a document included. Let me just say that if I had this available to me some four years ago when I started this site, I would have been much smarter much more quickly. Eloqua’s Social Media Playbook is filled with exactly the kind of material that will bring you and your employees up to speed on social media. As Eloqua describes it:

The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.

You’ll find uses and best practices for using blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Delicious, Google Buzz, Foursquare and Gowalla for marketing purposes.

Steal it. Download it. Share it with everyone you know. Use it as a best practices document for your team. Because this is the single best playbook of its sort I’ve seen yet. Well done, Eloqua.

Sourced from: Social Media Marketing

Free οf charge Interpersonal Resource Net Advertising Tactics – 4 Mοѕt Critical Things tο Know:

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* Nearly half of Facebook users over age 35: A significant 48% of
Facebook users are over age 35 (iStrategyLabs), putting to rest the
idea that Facebook is just for college kids.

* Facebook marketing on the rise: More than 75% of marketers plan
on increasing their use of Facebook in 2010, according to the 2010
Social Media Marketing Industry Report. There are more than 3 million
active Facebook business pages.

* Mass consumer adoption of Facebook: 141 million unique U.S.
visitors trafficked Facebook in June 2010, up 11 million from the
prior month and nearly double from a year ago (ComScore). With more
than 500 million users, Facebook reports that more than half use the
site daily.

* Facebook users spend more money: People who spend the most time
on Facebook also spend the most money online, according to ComScore.

* Small businesses are dominant players: Small businesses are
cashing in quickly on social media and Facebook. Surprisingly, half of
small businesses using social media say lead generation is its top
benefit (Small Business Marketing Forecast 2010).

via http://tomretterbush.posterous.com/facebook-online-success-summit-2010

This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first.

Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include as much helpful information in the report, it was only the highlights of our findings. There’s far more data, scorecards, and findings that just aren’t able to fit into the report. Below is some additional information from our quantitative and qualitative study about the findings.  Expect us to share more helpful data to marketers over the coming weeks, Altimeter clients can contact us for more details from the specific criteria, data, screenshots and scorecard.

[A fundamental mindset change must occur as brands approach social networks. In addition to interactive marketing (human-to-computer) brands must add social marketing (peer-to-peer) to their playbook.]

In the below graphic, we’ve aggregated the scores of the 30 brands to find out which of the criteria they’re good at –and which ones there are missed opportunities. We’ve then provided additional analysis on why we think brands scored this way, and some recommendations to improve. Research Graphic: Brands Great at Messaging and Branding –Yet Lack at Setting Expectations, Peer to Peer, and Advovacy

Summary: Brands Must Learn Social Marketing –Beyond Interactive Marketing
Brands are applying their years of experience of applying interactive marketing and broadcast marketing to the social web and it shows.  With the natural inclination to brand and broadcast, we see these same behaviors in the Facebook Marketing.  Yet, despite these existing strengths, brands are missing the two way aspect or ’social aspect’ of social network marketing.  They must start to leverage peer to peer communications to reduce costs and content publication, show their human side, and quickly set expectations of what’s required –or risk a brand backlash.  While setting community expectations doesn’t guarantee that a customer backlash could occur, it could help funnel them to the right place to be quickly supported.  Yet, as problems are resolved, don’t shove them under the carpet in the call center, be sure to indicate back to the community they’ve been solved.  Above all, brands must change their mindset from interactive marketing (human to computer) to also include social marketing (human to human).

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Their information focuses on how to integrate this new market channel into traditional methods. http://www.altimetergroup.com/2010/04/social-strategy-33-webinar-recording-and-slides-getting-your-company-ready.html

Google TV

http://www.businessweek.com/technology/content/jun2010/tc2010061_669434.htm

The investment into the market has the odds stacked against your company. With the market changing rapidly and how consumers relate to products today, has your company bridged this new conversation?  “The New Consumer ” demands and expects  access to your company. In addition, social media is generating hundreds of millions of new potential consumers that  are open to new products and ideas.  You want access to them but do you have the strategies, knowledge and labor pool to utilize this medium effectively?

Every Company has a Website but its NOT ENOUGH to display your business. It needs interactivity, branding, the ability to build consumer loyalty, effectively communicate to your base, defeat marketing objections, build traffic, create buyers, convert visitors to buyers which gives you analytics, metrics and monetization.

And What About New Product Introductions?
Do you have the knowledge and skill set to bridge the gap from traditional market settings to building your brand and company on the internet? There’s a whole new innovative process developed and taught by one the leading internet experts today. We know it, we’ve used it and employ it. IT WORKS!