#1 social network in the world
~500 million active users (logged on during past 30 days)
Half logon daily
Average session time = 55 minutes
Global reach: 70% = outside United States
68% of US Facebook users “more likely to buy on a positive Facebook
friend referral” [eMarketer | Morpace]
This year Gen-Y will outnumber Babyboomers. 96% use social networks.
Social Media has overtaken porn as the #1 activity on the web
If Facebook were a country it would be the 3rd largest in the world.
Fastest growing segment on FB is 55 to 65 year old females