Yes, you’ve heard about Facebook. But did you know Facebook is the second most trafficked website in the world, just behind Google (according to Alexa)?
Facebook has fully permeated popular culture across the planet. But this is not some flash-in-the-pan phenomenon—and it’s not just for kids.

Consider these interesting factoids:

* Nearly half of Facebook users over age 35: A significant 48% of
Facebook users are over age 35 (iStrategyLabs), putting to rest the
idea that Facebook is just for college kids.

* Facebook marketing on the rise: More than 75% of marketers plan
on increasing their use of Facebook in 2010, according to the 2010
Social Media Marketing Industry Report. There are more than 3 million
active Facebook business pages.

* Mass consumer adoption of Facebook: 141 million unique U.S.
visitors trafficked Facebook in June 2010, up 11 million from the
prior month and nearly double from a year ago (ComScore). With more
than 500 million users, Facebook reports that more than half use the
site daily.

* Facebook users spend more money: People who spend the most time
on Facebook also spend the most money online, according to ComScore.

* Small businesses are dominant players: Small businesses are
cashing in quickly on social media and Facebook. Surprisingly, half of
small businesses using social media say lead generation is its top
benefit (Small Business Marketing Forecast 2010).

via http://tomretterbush.posterous.com/facebook-online-success-summit-2010