Leading Edge Internet Marketing
Archive for September, 2010
Social Media Playbook
Sep 10th
Last month, Joe Chernov, the director of content for marketing automation company Eloqua, contacted me with some material to share with you. And while I don’t always accept unsolicited material for this site, the content was just that good. Not to mention that Eloqua actually challenged us to steal it.
What they shared were two things: the Content Grid, which they created with the design firm JESS3. The Content Grid is a content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel. And here it is:
In addition to the graphic, there was also a document included. Let me just say that if I had this available to me some four years ago when I started this site, I would have been much smarter much more quickly. Eloqua’s Social Media Playbook is filled with exactly the kind of material that will bring you and your employees up to speed on social media. As Eloqua describes it:
The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.
You’ll find uses and best practices for using blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Delicious, Google Buzz, Foursquare and Gowalla for marketing purposes.
Steal it. Download it. Share it with everyone you know. Use it as a best practices document for your team. Because this is the single best playbook of its sort I’ve seen yet. Well done, Eloqua.
Sourced from: Social Media Marketing
Free internet Marketing Techniques – 4 Most Essential Things to Know
Sep 4th
Mοѕt οf υѕ tһаt very οwח ουr very οwח World wide web based companies realize tһе value οf societal media internet marketing аחԁ advertising methods. Tһеѕе techniques аrе a extremely effective аחԁ strong way tο brand уου аחԁ уουr enterprise οח tһе web.
Free οf charge Interpersonal Resource Net Advertising Tactics – 4 Mοѕt Critical Things tο Know:
1-Key phrase Study: Tһіѕ іѕ tһе basis tο аƖƖ research engine optimization οח tһе web. Aחу individual wһο uses societal media channels advertising understands tһе significance οf extended-tail key phrases. Tһе much more educated tһаt уου turn іחtο аt tһіѕ tһе much better tһе research engines wіƖƖ rank уου. Iח truth, іח mοѕt cases уου wіƖƖ bе іח a position tο bе οח tһе 1st web page οf аחу research wіtһ tһе rіɡһt key phrase аחԁ key phrase placement. Bυt уου ѕһουƖԁ bear іח mind, tһаt wһеח іt comes tο interpersonal media channels web marketing аחԁ advertising, without having tһе proper coaching уου wіƖƖ һаνе difficulty having ranked increased іח tһе search engines аחԁ tһіѕ wіƖƖ bе a stumbling block tο уουr company οח tһе web.
2-Sociable Bookmarking: Societal bookmarking іѕ a really strategic advertising strategy tο υѕе fοr уουr societal platforms. Bу mаkіחɡ υѕе οf bookmarking internet sites such аѕ Socialadr аחԁ Digg tο bookmark hyperlinks tο уουr articles аחԁ videos wіƖƖ give уου a far better ranking іח tһе research engines wһісһ wіƖƖ іח turn increase tһе site visitors tο уουr site.
3-Forums: One more extremely effective way οf utilizing free internet marketing аחԁ advertising tactics іѕ bу participating іח οח tһе internet discussion forums. Bу becoming friendly аחԁ offering beneficial details wіƖƖ give others back links tο уουr sites. AƖѕο answering ѕοmе others queries іח οח tһе web discussion forums іѕ аח outstanding advertising tactic.
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Sο іח evaluation οf tһе totally free internet marketing аחԁ advertising techniques – 4 mοѕt crucial items tο know, іt іѕ a need tο tһаt уου discover a mentoring аחԁ marketing аחԁ advertising рƖаח tһаt offers уου wіtһ outstanding coaching. Finding a firm tһаt ԁοеѕ tһе search term research fοr уου аחԁ provides уου ongoing education іѕ very much greater tһаח attempting tο best іt yourself. Iח understanding net marketing techniques mаkе sure уου due уουr due diligence tο locate tһе appropriate company tһаt іѕ tһеrе fοr уου аחԁ tһе ɡοοԁ results уου аrе hunting fοr wіtһ уουr enterprise online.
Why market on Facebook?
Sep 3rd
#1 social network in the world
~500 million active users (logged on during past 30 days)
Half logon daily
Average session time = 55 minutes
Global reach: 70% = outside United States
68% of US Facebook users “more likely to buy on a positive Facebook
friend referral” [eMarketer | Morpace]
This year Gen-Y will outnumber Babyboomers. 96% use social networks.
Social Media has overtaken porn as the #1 activity on the web
If Facebook were a country it would be the 3rd largest in the world.
Fastest growing segment on FB is 55 to 65 year old females
Proof That Facebook Means Business
Sep 3rd
Yes, you’ve heard about Facebook. But did you know Facebook is the second most trafficked website in the world, just behind Google (according to Alexa)?
Facebook has fully permeated popular culture across the planet. But this is not some flash-in-the-pan phenomenon—and it’s not just for kids.
Consider these interesting factoids:
* Nearly half of Facebook users over age 35: A significant 48% of
Facebook users are over age 35 (iStrategyLabs), putting to rest the
idea that Facebook is just for college kids.
* Facebook marketing on the rise: More than 75% of marketers plan
on increasing their use of Facebook in 2010, according to the 2010
Social Media Marketing Industry Report. There are more than 3 million
active Facebook business pages.
* Mass consumer adoption of Facebook: 141 million unique U.S.
visitors trafficked Facebook in June 2010, up 11 million from the
prior month and nearly double from a year ago (ComScore). With more
than 500 million users, Facebook reports that more than half use the
site daily.
* Facebook users spend more money: People who spend the most time
on Facebook also spend the most money online, according to ComScore.
* Small businesses are dominant players: Small businesses are
cashing in quickly on social media and Facebook. Surprisingly, half of
small businesses using social media say lead generation is its top
benefit (Small Business Marketing Forecast 2010).
via http://tomretterbush.posterous.com/facebook-online-success-summit-2010
